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BRANDING GUIDELINES

 
 

OUR BRAND STORY

RESTORE’S PURPOSE

We identify and serve foreign-national women who have survived sex trafficking. We believe trafficking is a problem that has a solution, and we are fighting this injustice in NYC and across the country.

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LOGO

We love our logo, and we require that you follow these guidelines to ensure it always looks its best. Our logo is the combination of a simple wordmark with the “leaf” icon.

Primary options:

 Restore Logo
Logo_white-on-red.jpg

Secondary options:

Logo_white-on-purple.jpg
Logo_red-on-purple.jpg
Logo_white-on-grey.jpg
 

The Restore red logo, pictured top left, is our primary logo colourway, and it should only be used with a white or Restore Purple background. The Restore white logo is more flexible and can be used on various darker backgrounds to fit unique Restore event and campaign collateral.

 

“LEAF” ICON

In cases when the Restore brand has already been established you can choose to use the icon on it’s own. While the icon can exist without the wordmark, the wordmark should never exist without the icon.

Logo-Leaf_red.png
Logo-Leaf_white-on-red.jpg
 
Logo-Leaf_white-on-purple.jpg
Logo-Leaf_white-on-grey.jpg
Logo-Leaf_red-on-purple.jpg
 
 

Exclusion Zone

Allow padding space around the logo itself (i.e. do not place the logo up close to the edge corners of a document). The padding space (exclusion zone) is marked by the ‘x’ in the diagram below. This is the ideal padding space around the logo.

 Exclusion Zone Image

LOGO MISUSE

It is important that the appearance of the logo remains consistent. The logo should not be misinterpreted, modified, or added to. No attempt should be made to alter the logo in any way. Its orientation, colour and composition should remain as indicated in this document — there are no exceptions.

 
 Do not make the logo any other color than red or white

Do not make the logo any other color than red or white

 Do not rotate the logo

Do not rotate the logo

 Do not warp the logo

Do not warp the logo

 Do not display the logo with out the leaf icon

Do not display the logo with out the leaf icon

 

OUR colors

The Restore red is our resting color. The other supporting brand colors are to be used for text, lines, shapes, and photo treatments. The supporting colors, however, are not used on the logo. The logo’s colors are only red or white.

 
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Red
#EE3526

2018-10-11_Restore-white.png

White
#FFFFFF

2018-10-11_Restore-grey.png

Grey
#505050

2018-10-11_Restore-purple.png

Purple
#A1A6BB

 

TEXT & headings

The Restore’s brand font is Proxima Nova*.
*When using Mailchimp, select the font called “Open Sans”, since Proxima Nova is not an option in Mailchimp.

heading 1

HEADING 2

HEADING 3

Paragraph heading

Normal Text

 

quotes

For the quote body text, use Header 2 in italic. For the source, use Header 2 in all caps.

“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam quis dignissim arcu. Pellentesque elementum dictum purus, consequat interdum turpis pharetra in.”

— LOREM IPSUM

 

WEBPAGE INTRO HEADER

Use Header 2 text above Header 1 text for the following effect:

ABOUT OUR

MISSION


WebPAGE IMAGE HEADERS

Each Restore webpage has an image header at the top, noting the title of the page. The widget to create this is found under Squarespace’s Image Design category called “Overlap” (see below).

Image 2018-10-11 at 2.43.24 PM.png
2018-09-14_Volunteer_header.jpg

VOLUNTEER

Size your image at 1200x626 (pixels). Export the image as “Save for Web”, and compress the file on Tingpng.com. The ideal compression size is around 90KB or less (to prevent slowing the website down).


PRESS PACK

For a folder of logos, fonts, and photos please download the Press Pack folder below.


thank you

If you are having trouble with anything in this guide, you are missing brand elements from the brand package, or you are unsure if your communication best represents the Restore brand, please contact fay@restorenyc.org.